Being a fan of the band, it was an honour to write and direct this music video for Alma. My intention was to capture the song’s tenderness whilst telling the story of friendship eluded to in the lyrics.
For weeks the heat has built, with the sky a permanent pale wash of blue. It’s as if the earth is storing all of its energy and taking in one long, deep breath before it rages. Today this long summer seems to rest on the edge of a precipice and, as the sun crawls lethargically across the sky, the trees begin to stir faster and the wind pulls and pushes the cooling air. There is an energy that can almost be grasped. The storm is coming.
I step outside, breathing in the moment. I’ve always loved days like these. Memories of running barefoot into the street, arms aloft under heavy August showers. Spinning wildly, becoming increasingly dizzy with ecstasy as soaking clothes cling to my skin. Before I had even begun understand it, this summer rain had always held a promise of new possibilities. Today is no exception…[CONT]
Written and directed by myself, to promote Bug Jewelry’s new range of products – La La Land.